State sues Juul for deceptive marketing targeting youth

State sues JUUL for deceptive marketing targeting youth

Lawsuit alleges that JUUL has created a public nuisance

Minnesota Attorney General Keith Ellison, along with Gov. Tim Walz and Lt. Gov. Peggy Flanagan, announced on Dec. 4 that the State of Minnesota is suing e-cigarette manufacturer JUUL Labs, Inc. The lawsuit, filed in Hennepin County District Court, alleges among other counts that JUUL has violated multiple state consumer-protection laws, breached its duty of reasonable care and created a public nuisance.

“My job is to protect Minnesotans from deceptive, fraudulent, and unlawful practices, and to protect their health and safety. It’s especially important for me to protect our young folks from deception and harm. I’m bringing a lawsuit against JUUL today because it has created a public nuisance that is centered around deceiving, addicting, and harming our young people,” said Attorney General Ellison.

Read the full news release on the Office of Minnesota Attorney General’s website.

Read the text of the lawsuit (PDF) filed in Hennepin County District Court.

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